When we think of Cancun, we picture white sand beaches, turquoise blue oceans and margaritas - and after months of lockdown, those things could finally be within our grasp.
In a bid to drive tourism back into the area following Covid-19, the stunning Mexican city has launched a campaign packed with free hotel stays, free meals and discounts on car rentals, theme park entry, golf courses and spas.
The initiative - titled #Come2MexicanCaribbean - officially begins on 15th June.
According to Mexican tourism outlet Reporte Lobby, the campaign was first started by businesses in Cancun, but the entire tourism sector of the state of Quinta Roo jumped on board.
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Currently, there are over 200 business in the area involved, including 153 hotels, 17 theme parks and marine tours, 12 golf courses and more.
The campaign is based on the number two. For example, some hotels are offering two nights free stay for every two nights booked, and some car rentals are offering two days free of charge when you book two days.
As well as the tourist hotspot of Cancun, resorts in Puerto Morelos and Tulum and the Caribbean island of Isla Mujeres are expected to also take part.
#Come2MexicanCaribbean is also hosting a competition that will win two lucky participants holidays for two for 20 years.
Roberto Cintron, President of the Cancun, Puerto Morelos and Isla Mujeres Hotels Association, said in a press release: "We are very happy and above all, committed because of the great participation in this campaign of the different state hotel associations as well as the tourist industry generally.
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"It's designed to reactivate holidays to our destinations after the crisis caused by Covid-19."
Oliver Reinhart, CEO of Mexican firm Atelier de Hoteles which has luxury all-inclusive hotels in Cancun and Playa Mujeres, told local media: "In the face of this atypical situation, we had to react to maintain our spectacular destinations in the forefront of tourists' minds.
"This is why we proposed the implementation of a disruptive idea and creation of a campaign of great impact.
"We are convinced the formula to reactivate tourism is working together. The campaign is not about cheating the destination to a two for one. Cancun is worth what it is.
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"If it's now available at a cheaper price take advantage of it because it's not going to last for ever."
Mexico is planning to reopen tourism from 8th June, with the scheme starting a week later on the 15th.
Currently, FCO is still advising against all unessential travel and it's not yet known when travel restrictions will be lifted, so it's best to tentatively hold off until you know your flight will go ahead for sure.
Some countries are slowly reopening their tourism - such as Greece, The Algarve, Ibiza and Mallorca - with varying entry requirement. For example, Greek officials say that British nationals arriving from June 8th may be subject to testing and quarantine.
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Cancun 2020 it is!