Shocking Security Video Catches CEO Horrifically Beating His Four-Month Old Puppy
**Warning: contains distressing content**
The CCTV footage shows Jeffrey Previte, 46, grabbing his four-month-old pup Beachy by the throat in the Seychelle Condominiums building in Santa Monica, California.
Taken on August 22, the harrowing video shows the off-duty CEO beating the dog, aggressively yanking it by the scruff of its neck and jerking the animal through a door, before giving it a hard smack.
A concierge, who asked to remain unnamed, heard the dog's cries from his seat at the building's reception and filed a report on the incident.
Previte denies doing anything illegal and claims the concierge was trying to extort money from him.
Talking about the shocking incident, the concierge said: "I heard the dog screaming and when I looked on the camera, I saw him beating the dog.
"I called him to tell him I had footage and that I was going to make a report. He became irate and...then he hung up on me.
"He apologised the next day but I didn't think it was a sincere apology."
Previte does not deny that he was rough with his dog but instead claims that the concierge was extorting him.
He said: "I don't even know exactly what to say but I will say this: the concierge called me the evening of this interaction with my dog and that was at nine o'clock at night.
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"He attempted to extort money from me so that he wouldn't report it to the building.
"There's nothing illegal about what I did. I told him that if you need to tell the building, tell the building.
"The building manager took it very seriously."
The concierge's report reads: "At 6.55pm, I witnessed Jeffery [sic] Previte beating his dog.
"He was very angry. He was choking and slapping the dog.
"He even slammed the poor dog against the wall."
Previte was recently appointed joint CEO of EBI Consulting, an environmental risk and compliance management consultancy firm. He is also the vice chairman of the board of directors at the company.
After viewing the shocking video, The Seychelle Building Management contacted animal control, who called it "completely unacceptable".
A representative for the building's management said: "The apparent conduct of the unit owner was abhorrent and completely unacceptable.
"Building management stands behind our employee and we took swift action including contacting animal control and directing the resident to cease all contact with our employee.
"We continue to evaluate other measures that can be taken with our counsel."
Featured Image Credit: SWNS