When we look at Instagram, all we see are picture-perfect squares of happiness, beauty, fun times and celebrations.
But how many of those people posting their promotion success, their boozy night out with the girls, or their new handbag are actually perfectly happy in real life?
There has been more and more talk about the potential harm 'perfect' social media posts and pretending your life is wonderful when it isn't can cause to yourself and others.
Chloe Baker, 29, knows only too well what that looks and feels like.
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The restaurant director from Wilmslow, Cheshire, admits posting a romantic holiday snap of her and her husband on holiday last year, before sitting down minutes later to discuss divorce.
From the smiley snap, you would assume Chloe was having a wonderful time on her five-star vacation with her husband of just 18 months, but the reality was so very different for the couple from this picture perfect square.
She said: "We [me and my husband] went to Ibiza with my brother and his wife but we had been drifting apart for some time.
"I had just taken over as director at our family restaurant in Liverpool and I had so much on and we had been drifting further apart."
"When I came home it felt like a different house. We had only got married six months before I took over at the restaurant and before that everything had been great, we were happy.
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"We went on this holiday and we were trying to be the perfect happy couple but we just weren't and none of our family knew which made it more awkward.
"We had been trying to see if we could make it work and I think it was the second to last day and we knew that we couldn't just patch it up.
"I was posting in real time so I was posting all these pictures of us looking happy but the whole holiday was really sad, we barely spoke.
"When I look back at them, the pictures look really nice but I spent so much time crying.
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"Five minutes after I took that photo we sat down for dinner and started talking about divorce."
It just goes to show you really shouldn't believe everything you see on social media.
She said: "I think a lot of people post photos as a memory bank, almost as a photo diary, but life can look quite different to what you record in an album.
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"We only ever post things that we want people to see - nights out with the girls, weddings, promotions, new houses.
"We are creating this false reality where we think everyone has these amazing lives without balancing that out.
"People are afraid of being judged as failing, they don't want others to know they are having a bad time, but all the people they think will judge them are going through their own hardships."
But now, Chloe has launched blog U OK Hun?, so people from all over the country can share the heart-breaking stories behind their glossy selfies.
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Chloe and her husband have not yet finalised their divorce, but she said hearing other people's stories has helped to give her a huge sense of perspective.
The blog's name was inspired from social media itself. After her marriage breakdown, Chloe found herself being angered but inspired by the hashtag 'UOKHun?'
The blogger decided to turn the "sarcastic and unsympathetic" phrase on its head, instead using it to invite other women to share their real stories.
"Making fun of girls who are not in the best time of their life just didn't sit right with me.
"The more I started thinking about it the more I thought I couldn't be the only one who wasn't doing so well behind the scenes."
To date, the U OK Hun? blog has shared the stories of domestic abuse survivors, people with mental health issues and bereaved parents.
Chloe added: "The response has been amazing.
"Some of the girls posting on the U OK Hun? blog are absolutely gorgeous - had they not posted to tell their story I definitely would have been judging myself against them so it really puts it into perspective.
"I felt like my life was falling apart and I felt like a massive failure, but setting up the blog has really helped me realise that life is a journey.
"Even if you don't have a friend next door, you can still have a community of friends around you who understand what you're going through."
Featured Image Credit: Caters