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One woman has found herself become a viral sensation in just a matter of days for her incredible cleaning tips, which she shares on her Instagram feed and story.
Mrs Hinch has almost half a million followers - known as the Hinch Army - and they all can't get enough of her amazingly affordable tips to keep your home spick and span on a budget.
Sophie Hinchcliffe from Essex says that she is 'cleaning mad', sharing images of her showroom-esque home for interior design inspiration as well as handy hacks on social media.
The Instagram star keeps a cupboard known as 'narnia' in her garage full of bleach, disinfectants, washing powders and fabric conditioners, all purchased from her local Savers.
Sophie even has names for her cleaning cloths - her 'minky' has sold out here in the UK.
She told The Mirror: "I use things because they are cheap but they work well. I don't always go for the really expensive products."
The Hinch Army just keeps on growing, and Sophie also dished out a few of her most helpful home cleaning tips on Monday's This Morning with Holly Willoughby and Phillip Schofield.
Her followers can't get enough of one of Mrs Hinch's tips to keep your sink sparkling and smelling fresh, which involves using a dishwasher tablet.
She pours boiling hot water over the tablet in the plug hole, getting rid of any nasty smells coming from the drain.
Sophie is trying to make cleaning less of a chore, and she says waking up in a tidy house makes the Hinch Army feel 'refreshed'. She always puts the sink 'to bed' by doing all the washing up, folding the cloths and cleaning the sink every night.
"We [the Hinch Army] make sure that everything is all set nicely so we can wake up feeling better. It sounds silly but it works amazing and people wake up feeling refreshed," she told the Sun.
Mrs Hinch also uses fabric conditioner to clean marks of doors, and pops a Zoflora disinfectant-soaked tissue at the bottom of her bin to make sure it smells nice.
Sophie found that cleaning has the power of calming, and whenever she felt anxious she'd pick up a cloth to make herself feel at ease - something that a lot of her followers now also do.
She'll soon be speaking at a conference in Ireland for a mental health charity.
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