Us humans will go to some extreme lengths for a good deal, be that giving our email to countless retailers, filling out laborious surveys, queuing for hours outside shops or - in the case of one couple - naming our baby after a WiFi provider.
Yes, Swiss start-up company Twifi offered customers who named their child after them (Twifus for a boy or Twifia for a girl) free Internet access for 18 years, with one couple happily obliging.
The parents, aged 30 and 35 - who have decided to remain anonymous - willingly gave their daughter the interesting moniker as her second middle name.
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They say the they will keep the money that they would have paid on WiFi in a bank account for little Twifia to use when she is older.
Speaking to kidspot.com.au, the dad said: "The longer I thought about it, the more unique the name became for me, and that was when the thing got its charm."
The mother, less convinced, added: "It's his child too. And for me, the name Twifia also stands for connection in this context. For an eternal bond!
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"There are much worse names. And the more often we say 'Twifia', the heartier the name sounds!"
The couple - who have decided not to reveal their daughter's full name - said: "We want to remain anonymous to those around us because we don't want to justify ourselves.
"Because the accusation of having sold our child's name hits us very hard. We are also a little ashamed."
Philippe Fotsch, the head of Twifi, has assured the couple that he'll pay for their WiFi personally for 18 years even if the company goes bust, saying: "It's a matter of honour."
We have to say, we don't *hate* Twifia. Sounds like the kind of name that will be popular on the celeb circuit in a few years to come.
Featured Image Credit: UnsplashTopics: Life