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Parents Slam Gendered Children's Clothes At Sainsbury's

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Parents Slam Gendered Children's Clothes At Sainsbury's

One furious shopper has lashed out at Sainsbury’s, claiming they are reinforcing “terrible messaging” in their children’s clothing.

Writing on forum Mumsnet, the anonymous poster shared pictures of t-shirts they found while shopping in store – and was left furious at the difference in slogans between outfits aimed at boys and girls.

“In Sainsbury’s this morning. In the boys' clothes aisle I noticed tops with the words UNLIMITED and UNSTOPPABLE printed on them,” they wrote.

Sainsbury's has faced criticism online (Credit: PA Images)
Sainsbury's has faced criticism online (Credit: PA Images)
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“Took a quick detour down the girls aisle to see what similarly empowering messages were being directed at them...Let's Stay Home.'”

The person continued: “Because the world belongs to men, who face no limits to where they go and what they can do. They're unstoppable.

“But hey, smile and be happy with your small domestic existence, girls.”

The clothes aimed at boys had empowering slogans on (Credit: Sainsburys/Tu)
The clothes aimed at boys had empowering slogans on (Credit: Sainsburys/Tu)
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Others on the forum agreed, saying they found the messaging troublesome, particularly towards younger and impressionable minds.

“Ugh. Bull****,” one person replied. “Not even insidious, pretty obvious and evident.”

“I agree the messaging is really terrible, as are the clothes themselves but anyway. Conditioning does start from pretty much the womb,” a second person agreed.

“I'd swap the clothes around as an act of defiance,” a third person brazenly suggested. “I hate this crap. I don't want my daughter to always ‘be kind’ or ‘think positive’. Why is the onus on girls to be compliant, forgiving and agreeable?”

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The tops aimed at girls had more 'cutesy' logos (Credit: Sainsburys/Tu)
The tops aimed at girls had more 'cutesy' logos (Credit: Sainsburys/Tu)

However, not everyone was offended by the outfits.

“It’s only clothing,” said one person, while another added: “Give the boys’ tops to girls, then!”

It’s important to note that all children’s clothing in Sainsbury’s is tagged as ‘kids’, rather than as gendered clothing.

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A representative for Sainsbury's told Mail Online: “Our kids range includes a wide range of designs which everyone can enjoy

and we do not label our items ‘boys’ or ‘girls’.”

Tyla has contacted Sainsbury's for comment.

Featured Image Credit: Sainsburys/Tu

Topics: Parenting, Fashion, Life

Kimberley Bond
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