Aldi's Kevin and Katie the Carrot look unrecognisable after the supermarket gave them an extreme makeover this week.
In a bid to raise money for our wonderful NHS, the plush carrot toys have been dressed in doctor and nurse uniforms as a way of recognising the tireless efforts of our healthcare workers.
Kevin and Katie usually make an appearance at Christmas, but in a bid to do their bit amidst the national crisis, they've made a special exception.
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Aldi has created 400 of the limited edition toys, which will be auctioned off on eBay with all proceeds donated to NHS Charities Together and Teenage Cancer Trust.
From 8pm on Friday 24th April, the toys will be sold via the auctioning site where the bidding price will start at £1.11 - in honour of the non emergency telephone number 111.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: "Our team has been working hard to do our bit in helping to feed the nation, from priority access for emergency workers, to charity food donations through our ongoing work with Neighbourly.
"However, we wanted to do something more specific to recognise the amazing work of NHS and TCT staff and raise money for them during this unprecedented time."
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"With our Kevin and Katie plush toys proving extremely popular at Christmas and having helped to raise money for charity in the past, we felt what better way to raise money and celebrate NHS workers, than to create 'superhero' doctor and nurse carrots for fans to bid on?"
As well as raising money for NHS Charities Together, the initiative will also raise funds for Aldi's long-term charity partner, Teenage Cancer Trust.
Both charities are thrilled at the money-raising idea, with Ellie Orton, Chief Executive of NHS Charities Together, adding: "We're thrilled Aldi has chosen to raise money in aid of NHS Charities Together and particularly in such a creative way that helps celebrate our health heroes.
"These funds will help support the wellbeing of NHS staff, volunteers and patients now and in the future."
Meanwhile, Kate Collins, Chief Executive of Teenage Cancer Trust said: "Aldi has been an incredible partner of Teenage Cancer Trust over the past three years, helping us be there for young people facing some of the toughest situations in their lives.
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"We're delighted that these limited-edition Katie and Kevin carrots will help us continue to support young people with cancer during this current crisis and beyond."
The auctions will be staggered across four weeks with different slots available, the first of which will be at 8pm this evening.
Nice work, Aldi!
Featured Image Credit: PATopics: Aldi, Life News, Shopping, Coronavirus, Food And Drink