We all love Poundland for being the dirt cheap provider for all our essentials - but the retailers have gone the extra mile to put the smile on the face of one super fan.
Melanie Lord took to the Facebook page Poundland Appreciation Society to reveal what the discount store had done for her son, who always loves it when his mum takes him to Poundland.
Having previously posted the little boy a uniform two years ago, Poundland had given him a fresh new outfit to get him through the third lockdown.
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"Some may remember my son who is wonderfully autistic, who was gifted his own uniform two years ago from head office," Melanie said.
"His favourite shop is Poundland. He loves adding my shopping up before Covid came long.
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"Well today I was kindly given a brand new uniform for him, an employee of the month badge and a collectible truck from Poundland Lowestoft North Quay store."
Melanie continued: "My son is struggling with the news of school closures and it was given to me, to give to him to make him smile and it certainly has done that.
"He is busy playing shops now with it all, so thank you Poundland."
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The heart-warming post quickly racked up 2,700 likes, with many flocking to praise Poundland for their generosity and kindness.
"That is great and lifts the spirits, you should be proud of that little lad and well done Poundland. I love a positive post!" one Poundland fan wrote.
"Aww he's a little cutie!" another said. "His wee face says it all! Well done Poundland."
"Well done Poundland," a third chipped in. "How lovely, have fun little man!"
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The news comes as Prime Minister Boris Johnson has told parliament that he "can't promise" when schools will open again.
Educational establishments will remain closed until the February half-term holidays after England was put into its third national lockdown.
All non-essential shops will also remain closed until further notice.
Featured Image Credit: PA ImagesTopics: Children, Shopping, lockdown