Iceland are honouring the thousands of men and women who work in the emergency services with an exclusive discount.
The frozen food supermarket is saying thank you to our 'everyday heroes' with 20 per cent off their in-store shop for eight days starting today.
All those working for the NHS, Police, Fire Service, Ambulance, HM Coastguard, RNLI and all of our Armed Forces will get the discount when they shop in stores from Monday 14th October to Monday 21st October 2019 inclusive.
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To get the discount, all workers have to do is show their official ID for a Blue Light Card to receive the discount - and there's no minimum spend required.
Sir Malcolm Walker, Iceland's Founder, said: "Like everyone else, I am in awe of the amazing work undertaken by our emergency services and armed forces each and every day of the year. They are the people we all rely on when the going gets too tough for the rest of us.
"So we'd like to say a big 'thank you' to all those whose work is dedicated to saving and protecting the lives of others, whether that is in the ambulance service or the wider NHS, the police, fire service, HM Coastguard, and the Army, Royal Navy and Royal Air Force. Plus the volunteers who readily respond to our emergency calls in the RNLI and Mountain Rescue teams."
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We're so on board with this idea, Iceland.
*Claps*.
In other Iceland news, last month the supermarket launched a product specially designed for hangover days: a cheeseburger pizza.
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Yes, the the frozen goods specialist is now selling a Detroit Cheeseburger Pizza, which merges the Italian and American exports into one tasty delight.
The pizza is topped with all the good parts of a burger, including spicy minced beef, gherkins, onions, mozzarella and cheddar cheese.
What's more, it comes with a sachet of Burger Sauce Drizzle to really make it feel like you're chowing down on a burg.
If we close our eyes, we're not sure we'd be able to tell.
Featured Image Credit: PATopics: Life News, Life, Iceland