While fans eagerly await the reopening of retail stores on 12th April, Primark shoppers can now get one step closer to its return, with an air freshener to hang in the car or home!
Sold on the website, imissprimark.com - created by web and eCommerce expert Luke Carthy who strongly believes Primark should be selling its stock online, too - the £1.99 air freshener claims to smell exactly like Primark and is even shaped like a t-shirt.
"Missing the freshly folded clothes? The endless £5 summer bargains? Or even the social chats in the never-ending queues, carrying suitcase-sized baskets?" The site explains.
"Well, you can reminisce and get ready for the reopening NOW with the fresh cotton scent of Primark stores and linen wafting through your home and car with this new and exclusive tee-shaped freshener."
Luke says he wants to prove to Primark that there is a demand for their items to be sold online, as fans have been missing their bargains during lockdown.
He added: "Primark still hasn't worked out how to sell their stuff online, so we're showing them how with air fresheners.
"If I - and the British public - can prove the case with high sales of these Primark scents, I'm confident we can prove to the decision makers in the business that the market and demand is there!"
The website claims the air freshener lasts two weeks, and will keep you going until stores reopen in April. This would certainly make a hilarious gift for the Primark enthusiast in your life!
Primark will reopen its 153 stores in England on 12th April, and in Scotland on 26th April. Bring it on!
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