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It's 2019 yet parents are still subjected to outdated gender roles. One of these is, undoubtedly, the issue of baby changing.
As most parents know, you'd be hard-pressed to find a baby changing area in a men's toilets despite them being abundant in women's. For dads doing the duty, they often have to resort to less-than-practical alternatives such as changing in the car, on their laps or on a chair.
Well now, Pampers have pledged to install over 5,000 changing tables in men's toilets across the US.
Research by the brand found that nine out of 10 dads have gone into a public restroom that does not have a baby changing table.
As part of their Love the Change campaign, the baby and toddler product company as looking to change this stat and encourage dads to bond with their child over the changing process by initiating a mass installation.
"Pampers recognises dads are more hands-on than ever and wants to help enable them to take the best care of their babies while on diaper duty," a spokesperson said.
"As part of its 'Love the Change' campaign, Pampers is proud to announce they're providing 5,000 changing tables for public restrooms across the US and Canada by 2021 so more dads and babies can #LoveTheChange together when they're out-and-about."
The brand has teamed up with changing table company Koala Kare to install the tables, which will start in "high-need locations" such as Cincinnati, Dallas and Detroit in public areas like libraries and parks.
The debate went viral in 2015 when father-of-three Donte Palmer posted a photo of him changing is son while balancing him on his lap while sitting on the toilet.
At the time he wrote: "This is a serious post!!! What's the deal with not having changing tables in men's bathroom as if we don't exist!! #FLM#fatherslivesmatter clearly we do this often because look how comfortable my son is. It's routine to him!!!!
"Let's fix this problem! I Kaepernick drop a knee to this issue! @theshaderoom let's show the innovation of fathers! #squatforchange."
Pampers released a video to go alongside their campaign featuring brand ambassador John Legend and other dads, including Donte Palmer, showing the many makeshift changing tables they have to settle with.
"Dads have to resort to all these manoeuvres because there's no changing stations in our restrooms," Legend says as he changes his one-year-old son Miles on his piano.
Nice one, Pampers!
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