You Can Now Get Deodorant That Smells Like Mince Pies

The thought of the extensive prep that goes into cooking your Christmas dinner (the turkey, the potatoes and please don't let us forget the pigs in blankets!) is enough to break anyone out in a cold sweat.

Luckily, we can now smell as good as the Chrimbo lunch with this fairly unique deodorant released just in time for the festive season.

Cosmetics company Wild, who make refillable, natural deodorants, have bottled the essence of mince pies as a limited edition fragrance after the Christmas treat topped a survey of Britain's favourite festive smells.

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Research by brand found the traditional dried fruit pastry is the one of the most beloved scents, followed by other Christmassy classics including chocolate orange, mulled wine and Christmas pudding.

Shockingly, even brussels sprouts got a shout out in the list, with over one million Brits (two per cent) saying the veg smelt the best.

The top 10 festive fragrances which smell good enough to eat include:

1.Roast turkey

2.Pigs in Blankets

3.Mince pies

4.Christmas pudding

5.Mulled Wine

6.Stuffing

7.Cinnamon buns

8.Chocolate orange

9.Christmas cake

10. Baked cookies

"As a vegan-friendly brand, we thought what better than to add one of our favourite meat-free festive essences to our repertoire of delicious deodorant scents good enough to eat, which already includes Toffee Apple, Orange Zest, Coconut Dreams and Mint Fresh," Wild CEO Freddy Ward explained.

"Taste and smell are two senses which are so closely entwined, especially at Christmas when we get to enjoy and celebrate certain scents and foods which aren't necessarily front of mind all year round.

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"Which is why we wanted to celebrate the most sensory season by discovering the nation's most appetising aromas when it comes to festive fragrances."

The study of 2,000 UK adults found that one in five of us feel our love of seasonal scents at Christmas derives from their potent powers to make us feel like children again, with a further 20 per cent citing this as the reason which resonates most.

The scents evoked nostalgia for 36% of respondents, with over a third [37%] revealing their favourite festive smell has the ability to bring back wonderful memories from past Christmases', closely followed by their capability of getting us into the festive spirit.

Another 17 per cent of Brits said their love of Christmas food smells comes down to their ability to remind us of our loved ones, and is likely to be particularly evocative this year as many people are set to be separated from their nearest and dearest due to the coronavirus crisis.

"Feelings of nostalgia tend to evoke powerful, positive emotion. While nostalgic emotions can be triggered by pictures or sounds, there is nothing like the sense of smell to really take us back," Professor Charles Spence, experimental psychologist at the University of Oxford, said about the findings.

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"Christmas tends to be associated with positive memories - such as being relaxed with loved ones and giving and receiving presents. Not to mention all the enticing Christmas indulgences to eat and drink.

"There is a close link between taste and smell - and when these senses are stimulated together, they can deliver flavour experiences. Certain foods (and hence flavours) take on an emotional role and become comfort foods.

"Comfort foods tend to be what we crave at times of emotional uncertainty and especially when we feel threatened and can often be the foods and flavours we were given as children when someone was looking after us.

"The smell and flavour of comfort foods can then take us back and trigger the reassuring emotion. In the current era of pandemic, we are seeing a general shift toward comfort foods, flavours and nostalgia brands."

If you want to get your hands on some mince pie deodorant, Wild has an extremely limited run on what would be the perfect stocking staple.

The first ten people to sign up to the Wild newsletter at wearewild.com will receive the new product - and will be good enough to eat this Christmas!

Topics: Food, Christmas, Life News, Tasty Food

Kimberley Bond

Kim is a journalist at Tyla, and has previously worked at the Evening Standard, Radio Times as well as several national newspapers. A showbiz obsessive and a television fanatic, Kim is particularly interested in celebrity gossip, A-list events and the latest releases on either the big or small screen. Contact her at [email protected]

@0xKimberley