If we've learnt anything from this heatwave it's that there's a niche product for every type of heat-related issue we can think of. First there was frozen slippers, then there was a bra liner for boob sweat, now there's a product that's gone one step further: freezable bra inserts.
Sold by brand Polar Products, the Cooler58 bra coolers freeze at 14.4C and will keep cool for a good two hours - more than enough time to keep you smug while every around you on the morning commute is dying.
Plus, when the heat up, they can be quickly recharged in a cooler of ice water in just 10 to 15 mins. I mean, we're not sure what people will make of dunking your bra in the ice bucket at your next barbecue, but needs must!
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The machine washable and reusable pads promise to be lightweight and comfortable. They'll set you back $37.11 (£29.70) when bought from the US brand's website.
"When you are overheated, sometimes all you need is a quick, refreshing cool down in just the right places!," the website reads. "Our Cool58:registered: Bra Coolers cool at a comfortable 58F."
The bra coolers come in two sizes: an A-C cup size, and a couple set for D cup and above. The later will cost you an additional £29.70. We know, kinda unfair on the biggest busted ladies.
The coolers apparently work in any climate including extreme heat and humidity (read: this week's heatwave).
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"They are wonderful and such a life saver for me, once I cool down using the bra coolers and wrist and ankle wraps outside I come back to life," wrote one satisfied customer in the reviews.
"The scarf and bra coolers are so discreet and really helpful, especially with the inserts frozen solid," wrote another. "The torso wrap is a bit bulky, and awkward for sitting, but when temps are really high, who cares, it helps!"
If your issue is less hot boobs and more sweaty boobs, we have just the thing for that, too.
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For £21.95, Belly Bandit's Don't Sweat It bra liner is said to "minimize the effects of unsightly and uncomfortable under-boob perspiration."
Designed to be worn with your normal bra, you simply slide the liner underneath your bra and let the soft, viscose material adsorb the moisture.
They're also said to "move with your body" so you'll barely notice its there. Belly Bandit call the bra liners suitable for "any size, any age or any activity" and call them "the perfect way to stay dry and comfortable around the clock."
Heatwave owned.
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Topics: Style News, Life, Fashion