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Featured Image Credit: ASOS
ASOS's Black Friday sale is live and the retailer is calling it its "biggest sale ever".
The online fashion seller is offering up to 70 per cent off everything - yes EVERYTHING - as part of the mega sale, from shoes to clothes and their hosted brands.
Some of the best deals we've seen include a QED London leopard print faux fur coat reduced from £80 to £45, Cheap Monday skinny jeans slashed from £49 to £18 and adidas Originals Continental 80 Vulc trainers down from £65 to £42.
And there are loads more where that comes from - you'll just have to trawl ASOS's 1000s of items to find your favourite deals.
ASOS joins thousands of fashion retailers both online and on the high street taking part in Cyber Week and Black Friday sales.
And while these sales are great for customers took to catch a bargain, they don't so any favours for the sustainability crisis in which clothes are being made cheaply, sold cheaply and disposed of quicker.
This is a nightmare for waste and pollution, evidenced in the fact the fashion industry produces 20 per cent of global wastewater and 10 per cent of global carbon emissions.
In this vein, several brands are choosing not to take part in Black Friday sales, including the likes of Monki and Everlane.
Everlane is taking a stand by donating $10 (£7.75) for every order placed on Black Friday to Oceana, a charity looking after the world's oceans.
Other brands, such as The Ordinary, are choosing to use slower sale approaches, offering discounts over a month to avoid a surge of shoppers in just one day.
The cult beauty brand, owned by Deciem, will be joining its sister companies NIOD and Hylamide in offering a new kind of pre-holiday season sale, due to concerns that Black Friday is not "consumer-friendly".
In a statement released on Instagram, Deciem said: "A 23 per cent discount is now available across every product from every brand at Deciem.com, and at our cosy standalone stores around the world.
"The saving will be available for the next month, so there really is no need to hurry."