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Bethany Honey, 27, covered one half of a piece of white bread with a protective hair product before toasting it - and the treated side appears completely unaffected by heat. Mind. Blown.
Watch the video here:
The passionate stylist compares the toast with treated and untreated hair, and claims her makeshift science experiment proves how important hair heat protectors are.
In the clip, Bethany presses the still-white side of the bread to show that it remains soft, whereas the other unsprayed side is left brown and crisp.
Bethany, from Accrington, Lancashire, said: "I've been doing hair styling videos because I can't work at the salon in lockdown and I remembered something from my apprenticeship.
"My boss used to put heat protector on one of my hands and then explain to people that on one hand you wouldn't feel burning but on the other hand, without it, you would.
"I thought I'd try it with bread and it might not burn the toast.
"It just shows the importance of heat protector so the heat doesn't damage or burn people's hair.
"It might not look like [heat protector] is doing a lot, but the video proves that it is. It's definitely worth spending money on it."
Bethany is a self-employed hair stylist based in Rossendale, Lancashire, but lockdown has shifted her focus to selling products via her Facebook page and Instagram account @bethanyhoneyhair instead.
Her post captioned 'always use heat protector' has been shared more than 900 times on Facebook.
Caprice Coveyduck commented: "What the hell!!!! I never use it anymore. Definitely investing in some now."
Kaleigh Shortland tagged a friend and said: "This proves why you need to use stuff on your hair."
Natalie Kirk added: "WHAT haha. This is such an interesting video."
Since posting the video, Bethany has even had a call to tell her that sales of Neal and Wolf Guard Heat Protection Spray have increased because of her video.
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