Shoppers Are Raving About This 'Astounding' Cure For Chicken Skin

There's nothing better than discovering a beauty wonder-product that works its magic on a long-standing issue.

For many Amazon shoppers, that product is Ameliorate, an ultra-smoothing body exfoliant.

Along with being nourishing and hydrating, the scrub exfoliant - which is priced £17.50 - is reportedly excellent at treating the skin condition Keratosis Pilaris, also known as "chicken skin".

What is Keratosis Pilaris?

KP is a common skin condition that causes reddish, rough-textured bumps to appear on the skin. Appearing like small bumps and pimples, these patches are actually dead skin cells that have blocked the hair follicles.

These blockages are the result of a build-up of keratin - or hair protein - which settles in the pore.

Common areas of the body to be affected by chicken skin are the upper arms and thighs, buttocks and cheeks.

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What are the symptoms?

KP's symptoms include: itchiness and irritation, dryness and flaking, and sandpaper-like bumps in a variety of colours, from red and pink to brown, black, white and flesh-coloured.

What causes the condition?

The causes are largely unknown. It's unclear why the keratin builds up, but the condition is thought to be genetic and run in families. That means that if your parents have it, you might do too.

There's no cure for the condition, but there are ways to treat it and prevent it getting worse, from gently exfoliating using a mitt and moisturising your skin to using mild soaps.

For some sufferers of the condition, Ameliorate's body exfoliant is making a real difference to their skin.

Made using biodegradable bamboo granules and alpha hydroxy therapy to exfoliate above and below the skin's surface, the product is clinically proven to moisturise for up to 8 hours.

To use the exfoliant, massage it into dry skin before showering or bathing. Leave on the skin for a few minutes to ensure the product works to its optimum before rinsing off.

With repeated use, skin is reportedly softer and smoother, noticeably more radiant and healthy-looking.

The reviews are glowing.

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"I swear by this stuff for my KP (chicken skin on the upper arms)," wrote one happy shopper. "It's the only thing that even makes a little bit of difference (I'd say it's reduced it by 50 per cent).

"I use this plus the body wash and the moisturiser and I find using all three products the most effective. The only thing is that it doesn't smell amazing but the scent doesn't linger and the product does the job so who cares!"

"Wonderful product, as is the cream," commented another reviewer. "Only thing that works for me for keratosis pilaris."

"Love this product for getting rid of chicken skin on back of arms," agreed a third, leaving a five-star rating.

Ameliorate)

The product is an award-winner too, scooping Best Body Scrub in the Glamour Beauty Power List 2016.

The NHS' advice on Keratosis Pilaris is:

DO:

·Moisturising your skin with a pharmacist-approved product

·Use mild and unperfumed soaps and bathing products

• Gently scrub your skin with a washcloth or exfoliating mitt
• Have cool or lukewarm showers and baths
• Pat your skin dry instead of rubbing it after washing

DON'T:

• Do not use perfumed soaps or bathing products that can dry out your skin
• Do not use harsh scrubs on your skin - this can make it worse
• Do not have hot baths or showers
• Do not scratch, pick or rub your skin

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Topics: Hair and Beauty

Mary-Jane Wiltsher

Mary-Jane Wiltsher is a freelance lifestyle and culture journalist. Elsewhere she writes for Stylist, Euronews, PHOENIX and What We Seee.