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You'd be forgiven for thinking the slogan tees in Marks & Spencer might be a little twee.
Which is why one shopper was a little taken aback when they thought they'd spotted a rather rude slogan on one of them.
The t-shirt, which was supposed to read 'Make Every Day Count' instead read 'Make Every Day C**t', thanks to some rather unfortunate crumples and the angle the shopper was standing at.
"M&S is getting a bit out of hand," the shopper joked as they shared the picture on Reddit after noticing the unfortunate faux pas in their camera roll.
And the comments came flooding in from people who appreciated the awkward snap.
"Finally a woman's top with a GOOD slogan on," one person teased.
While another wrote: "Damn they got no chill".
"This isn't just any c**t," a third joked.
As a fourth chipped in: "If you squint, you could probably have a t-shirt that says 'Let's Mate Today C**t'".
Oh, you naughty lot.
This isn't the first time a badly timed snap of some supermarket clothing has caused a bit of a stir.
And it seems the word 'count' is what's causing all the issues.
Another woman was left a little red faced after shopping for her three children at the Australian department store Kmart recently, and coming across a yellow girls hoodie.
The cheery yellow jumper was intended to look perfectly innocent, but it was simply hung up in a way that made the slogan "Kindness Counts" appear to say 'Kindness C**ts'.
Much like with the M&S t-shirt, the response was resoundingly positive after the mum shared a picture of the jumper.
She joked: "Maybe it will inspire their next range though, as when I posted a photo of it there seemed to be plenty of people that would order one."
The message here? After the M&S t-shirt, it seems people actually want vulgarity.
Aldi, if you're listening, it's your move next...
Featured Image Credit: Reddit/ Marks and Spencer
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