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John Lewis Advert Sparks Sexist Backlash Over Boy In Dress

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John Lewis Advert Sparks Sexist Backlash Over Boy In Dress

A new John Lewis advert is the source of backlash on social media because it features a boy in a dress trashing his home, with some suggesting it's pushing an "agenda".

Yep, we can't believe it either.

The promotional clip was released online on Monday to promote the high-end department store's home insurance policies.

However, some customers have been criticised the clip for making light of the boy causing a commotion, while others called out social media users who appeared to take offence at the boy's outfit.

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After the advert captured the attention of social media users, people rushed to Twitter to express their thoughts. 

One woman criticised the advert because of the boy’s behaviour. “I saw a boy being allowed to be entitled. Spilling his sister’s paints as she was quietly minding her own business. I saw a mother who should’ve gone apesh*t but will end up clearing it all up.”

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Another Twitter account tweeted the advert and wrote: “New John Lewis advert. Anything unusual or agenda pushing about it?”

The advert has angered people online (Credit: John Lewis/YouTube)
The advert has angered people online (Credit: John Lewis/YouTube)

Lots of Twitter users defended the advert against criticism, with one person sharing: “I cannot believe there’s people mad about a John Lewis advert where a boy puts on mum’s dress and makeup and dances around the house. Seems kind of like an atypical childhood experience.”

(Credit: Twitter)
(Credit: Twitter)
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(Credit: Twitter)
(Credit: Twitter)
(Credit: Twitter)
(Credit: Twitter)

While a second person wrote: “I find it so mad that the generation that call us ‘snowflakes’ are the ones who get upset by the most ridiculous things today they’re all losing their mind over a kid in a dress on the John Lewis ad look.”

Some social media users have defended the advert (Credit: John Lewis/YouTube)
Some social media users have defended the advert (Credit: John Lewis/YouTube)
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And a third defender said: “The John Lewis insurance advert serves to remind me, that generally the masses suck. You’re refusing to buy insurance because a boy in a dress is wearing make up? It’s just telly, calm down.”

A spokesperson from John Lewis defended the advert in a statement to Tyla. "Our advert is a dramatic, fictional story showing our main character getting carried away and dancing to his favourite song - unaware of the unintentional consequences of his actions and does not show wilful damage.

"If customers have Accidental Damage Cover with our Home Insurance, this would cover a range of major and minor home disasters - which includes unintentional breakages caused by children in the family. We carried out customer research on the advert prior to its launch and this was well received."

Can you believe it's 2021 and we're still debating this?!

Featured Image Credit: John Lewis/YouTube

Topics: Shopping, Home, John Lewis

Gregory Robinson
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