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Costa Apologises For NSFW Advert

Gregory Robinson

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| Last updated 

Costa Apologises For NSFW Advert

Featured Image Credit: PA

Costa Coffee have issued an apology for after a customer noticed an NSFW advert posted on their social media feed.

In a Costa Coffee Facebook post by the Dunmail Park branch in Workington, Cumbria, the chain urged customers to take part in a competition to win prizes.

The only thing customers had to do to be in with a chance of winning was flick a coffee bean into a coffee cup.

Costa launched a competition on social media (Credit: Kennedy)
Costa launched a competition on social media (Credit: Kennedy)

The unintentionally risqué Facebook post used the phrase 'flick the bean', which has connotations with female masterbation.

The full Dunmail Park Facebook post read: "FRESHERS! Fuel your early morning lectures OR the start of your wild nights out with a discounted or even a FREE Costa treat!

"Get lucky when you flick the coffee bean into one of the Costa cups to reveal a surprise deal.

"Play 'FLICK THE BEAN' here!"

Customer Richard, from Surbiton, south west London, was sent the ad by a friend and he was left bewildered.

Customers noticed the double entendre (Credit: Kennedy)
Customers noticed the double entendre (Credit: Kennedy)

"At first I thought it was a hoax, there was a bit of me that thought 'that can't be real, someone's made that'.

"I did my due diligence, rather than just sharing it, and found the post on Facebook.

"When I saw the phrasing 'flick the bean' I thought 'someone needs to check the definition on Urban Dictionary'".

The 39-year-old added: "I don't know whether [the person responsible] was being a bit cheeky.

"There's a bit of me that hopes it is very tongue in cheek but I think whoever signed it off might not have necessarily got the underlying joke in there.

Richard was surprised a 'national brand' like Costa would promote such a cheeky ad.

The Facebook post was swiftly deleted from the Dunmail Park branch's page on Thursday, while similar posts on other branches' Facebook pages promoting the 'flick the bean' promotion were later deleted.

Costa has since taken the ad down from its social media pages (Credit: Costa/Instagram)
Costa has since taken the ad down from its social media pages (Credit: Costa/Instagram)

The offers section of Costa Coffee's website is still live for people to play the game and potentially scoop a prize.

Richard said: "I imagine they may have got a bit of flack - a family-friendly company posting things like that.

"It's a little bit on the nose, but I'm a little bit sad to see it come down."

A Costa Coffee spokesman said: "This competition was run by one of our franchise partners in a small number of stores and was not approved by Costa Coffee.

"We apologise for any offence caused and have requested the immediate removal of the competition."

Topics: Food and Drink, News, Costa

Gregory Robinson

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