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This Morning viewers were left shocked after Vanessa Feltz advised a woman to "get past" a deeply hurtful and "verbally abusive" comment her husband had made.
The woman - who went by the name of Diana - called the show's resident agony aunt to ask for advice after her partner made hurtful comments about her weight.
Diana, who is 45 and explained she is peri-menopausal, said: "About seven months ago, he said that I've put on weight and I need to do something about it. And I just can't get it out of my head, I've lost a lot of confidence over it.
"I thought he was joking but he was deadly serious. I've only put on a stone, which I think is okay considering the circumstances.
"I've tried everything to lose it that I used to do, but it doesn't seem to be shifting and now I'm a bit paranoid.
Vanessa went on to ask Diana if she thinks her husband was making the comments to hurt her, or to genuinely help - to which Diana said "a bit of both".
"He doesn't love me whatever size I am, when we got married I was 8-10, but I've had kids since then, and I'm peri-menopausal," Diana continued.
While Diana seemed deeply upset, Vanessa advised she move on from the comments, because her husband "didn't realise" they would affect her so badly.
"You've said Diana that you love him, you were in love with him when you married him, you're not sure that he was deliberately trying to wound you," she said.
"I think you have to find it in your heart to look on the side of, this is a man that cares about you, he cares about you so much that he wants you to be healthy and at the peak of your fitness so he can spend the rest of his life with you.
"He's not a man who doesn't care about you and ignores you and doesn't notice you. He does care so much about you, I think it was insensitive... a bit brutal in the way he said it but I don't think he meant to hurt you and I think you have to try to find your way back to loving him in the way you did before. Maybe tell him he hurt you badly."
Diana went on to explain she had tried to tell her husband the comments had hurt her, adding that she had struggled to be intimate with him since, but that he simply "shrugs it off".
"I think you need to get past this, I think this has wounded you in a profound and deep place, a real vulnerability and I don't think he realised it would.
"He didn't know that one comment would get you so hugely that you can't bear to be intimate with him, he never would have said it if he had known that."
But viewers watching at home weren't impressed with the advice. One person tweeted: "I'm disappointed. A lady rang in who told you she'd fallen out of love with her husband, that he'd verbally abused her, calling her 'fat' & how deeply it affected her. She was v clearly seeking someone to say 'He's a bully - you deserve better'.
"Such a great opportunity to discuss coercive-aggression: instead you told the victim to forgive him cos he'd said it out of love. Nobody says 'You're fat' out of love. I realise it's live TV but Vanessa, please don't tell a woman that being bullied is kindness & love!"
While another added: "Vanessa telling Diana to stay in an emotionally abusive relationship #thismorning.
Speaking to Tyla, Yasmin Rassool, Change That Lasts delivery manager at Women's Aid said: "The woman who phoned in for advice described her partner using language intended to belittle and humiliate her.
"She deserved to be listened to and validated. Women's Aid Change that Lasts approach is working towards ensuring that every survivor of domestic abuse gets the right response every time, no matter who they speak to."
Tyla has reached out to ITV as well as Vanessa's reps for comment.
If you have been affected by this story, you can get in touch with Women's Aid - or find information and support - here.
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