We're not even going to try and deny it - we love it when it all kicks off on This Morning.
And today was no exception, when a man claiming to be the secret love-child of Prince Charles and Camilla, Duchess of Cornwall, sat down with hosts Holly Willoughby and Phillip Schofield.
Simon Charles Dorante-Day explained he was told he was a secret member of the British royal family by his adoptive grandmother in 1998.
The British-born engineer, who now lives in Queensland, Australia, was conceived in 1965 and born the following April. His grandmother then claimed that Camilla Parker-Bowles was his real mother, having been conceived by the couple when they were teenagers.
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Simon has explained that he has since done further research in the matter, pointing to his own striking similarities to Camilla.
He then became further convinced after the father-of-nine claimed his 14-year-old son is the spitting image of a young Elizabeth II - and added that his child's blue eyes is another strong indicator.
Simon explained he had since written to the royal household in 2012, asking for a DNA test. And while Charles and Camilla have never replied, he insists not looking for a title or money from the couple - just a chance to meet his 'real' parents.
Simon explained he had since written to the royal household in 2012, asking for a DNA test. And while Charles and Camilla have never replied, he insists not looking for a title or money from the couple - just a chance to meet his 'real' parents.
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Things quickly became heated after This Morning invited royal expert Robert Jobson on air to dispute the claims - and then, Simon's wife decided to get involved from behind-the-scenes.
While Phillip continued to question Simon, she was heard clearly shouting: "Stop treating indigenous people like s***!" - which led to the interview being forced to end abruptly.
"We're going to have to leave it there, Simon," Philip said. "That wasn't very royal, was it?"
Naturally, viewers were stunned by the car crash interview, and flocked to Twitter to share their shock (and disbelief).
"This is like a Jeremy Kyle reboot," one viewer said.
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Another added: "The wife had just cost him any chance of getting him into the family!"
A third scoffed: "If he's Charles and Camilla's son, then I'm Marilyn Monroe's sister."
In other genuine Royal news, Prince William and Kate Middleton are today celebrating their 10th wedding anniversary, and have released two new photographs of them together for the public.
You can see new pictures of the happy couple here.
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This Morning continues weekdays from 10am on ITV.
Topics: This Morning, TV News, TV & Film, Royal, Royal Family, Royals