It wouldn't be This Morning without Holly Willoughby or Phillip Schofield making a cheeky joke - and Wednesday's episode was no exception.
The presenting duo got the giggles after Phillip made a very naughty innuendo on the programme as the pair introduced the next segment of the show.
Even the crew off-camera couldn't stop laughing.
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Watch the video below to see the awkward moment for yourself:
Philip and Holly had been discussing Joy Chapman, the woman with the world's lowest voice, who was scheduled to appear later in the show.
Joy's deep noises, which sound almost like moans, were played into the studio. The pair put their hands on their stomachs, pretending that Joy's low grumble was their empty bellies.
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The clip went on for much longer than Philip and Holly anticipated, with the pair visibly confused on screen.
Holly, addressing the elephant in the room, said: "It's long isn't it?"
Phillip agreed, adding: "Long. Long and deep."
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Holly repeated Phillip's comment before eventually realising it's unintentional double meaning.
As Holly burst into laughter, Phillip said: "It wouldn't be so hard if they weren't laughing so loudly," commenting on the production crew he could hear in his ear piece.
The camera crew on set could also be heard chuckling. Phillip's attempts to break the awkwardness didn't go to plan.
Holly commented: "I know! Stop!" but she and Phil continued to giggle as they introduced the next segment of the show.
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Viewers were in stitches, with one woman tweeting: "'Long and deep.' It's what we all like isn't it Phil and Holly."
A second person joked: "Long and deep just the way I like it".
Holly and Phillip are known for their NSFW jokes on the show, which always go down well with viewers. Fans of the show will remember when children sent in their artwork last year, with one particular picture featuring characters with a rather naughty set of hats, leaving the duo in hysterics.
It's always a good time with these two!
Featured Image Credit: ITVTopics: This Morning, TV and Film, TV Entertainment, ITV