Last year, brand new reality show The Circle hit screens and captivated viewers with its twisted and exciting new formula.
The idea? A bunch of individuals all reside in the same building, but only chat on a specially designed social media platform, where they can be whoever they want to be.
Advert
And the objective? To be voted the most popular member of The Circle, by whatever means necessary.
Some people go on the show as themselves, convinced they can win everybody over with their charming personalities and captivating feeds, while others play games, pretending to be a character they believe will tug on the heart-strings and win them virtual friends.
Last year, Alex Hobern won big as he pretended to be his stunning girlfriend, and shocked other contestants when they learnt his true identity.
Advert
Now, the show is back with Emma Willis as host, and a whole new batch of contestants hoping to be crowned the favourite.
One is a 26-year-old man pretending to be a single mother and another is Zoe Ball and Fatboy Slim's 18-year-old son Woody. This year's cohort certainly don't look like they'll disappoint.
Here's a look at the first eight arrivals...
James
Recruitment consultant James, 26, will attempting to trick his fellow contestants by posing as Sammie, a single mother, and he thinks he's got the gift of the gab to do it effectively.
Advert
The Liverpudlian is in a relationship IRL, but he'll be hoping to flirt up a storm with some of the male contestants under his new identity, and win the friendship of the rest by pulling on their heartstrings.
Discussing why he was changing his character for the show, James said: "I was raised by a young single mum. I have nothing but respect for the her or anybody else in that position, to be honest, single mums give up everything for their children which is why I chose to present as Sammie in The Circle."
Brooke
Stunning Buckinghamshire born Brooke, 24, will be playing as herself, and hopes to win the fellow contestants over with both her brains and her beauty.
Advert
Brooke is single and works as disclosure officer - but alongside her career she is also a travel blogger, who has recently attempted to visit 25 countries before the age of 25.
While Brooke is mostly telling the truth, she won't tell anybody she's a disclosure officer, as she doesn't want them to grow suspicious of her analytical brain.
On her strategy, Brooke said: "I'll be myself. I post a lot of holiday pictures in real life, but I'll be a slightly glammed down version. I'll be using smiley selfies, but nothing too glammed up. Because of the perception people already have of me based on my social media, I want to be myself and not the Brooke that is always on holiday. People have had the assumption that I'm an escort or a sugar baby because I'm always on holiday, so that's why I don't want to have that profile on The Circle."
Emelle
Manchester based Emelle, 31, is a lesbian in real life, but will be playing it straight and cutting a few years off her age while on The Circle.
Advert
Instead, she will pose as a 24-year-old straight woman - something she believes will make her more popular with the other contestants.
Before going on The Circle, Emelle asked all of her straight friends tips on how to flirt with men, and is now confident she'll be able to put these into practice from behind a screen.
Revealing why she decided to play it straight, Emelle said: "Some people can be quite judgey over being gay. You get a lot of homophobic people. Girls can sometimes be a little bit funny about getting close in case you might fancy them. I don't want any girls feeling uncomfortable. If I'm trying to comfort them, I don't want them to feel like that's me trying to get with them.
"I like female empowerment. I like girls to feel good. I'm always giving girls compliments on social media. But it is difficult when they know that you're gay, you don't want them to get the wrong idea."
Georgina
Tailor Georgina is 22 and will be playing herself on the social media game.
The Nottingham based contestant believes she can win people over with her funny and down to earth personality. She's used to baring all online, having shared a lot about her Crohn's disease on her personal pages. Previously, when she had an ileostomy bag, she proudly posed pictures of herself with it on her Instagram.
Georgina's strategy is to play as a "full on sleuth," taking notes and creating mind maps to work out who is genuine and who isn't.
She said: "I'll be Georgina, I'll be me, there will be pictures of me having fun with my friends, I might have a bit of a flirt with people if I need to. I'll get a few close friends first off and I'll kind of stick with them throughout."
Katie
Katie is a married 43-year-old tanning salon owner in real life, but will instead be playing her 25-year-old son Jay, a single builder who she describes as "cool and calm".
The Hampshire based mum claims to know her son inside-out, so she thinks that pretending to be him will be easy. Plus, she's already a dab hand at social media after using it to grow her tanning business.
Discussing her plan, Katie said she hoped "to be the cool kid and to be funny".
"I'm putting my personality into Jay's profile. So the lads are going to love me and obviously I'm a girl chatting to girls so I think I've got the upper hand of knowing what girls want to hear," she reasoned.
Sy
Farmer Sy is 35 and will be playing the game as himself.
The handsome contestant will be hoping he can win people over with pictures of the animals from his day-to-day life, and is even looking to find a potential suitor on the show.
Coming from the country, Sy is using the opportunity to meet new people, but also has his eyes on the winner's money so he can buy himself an £100k prize bull.
He said: "I like to get on with everyone so I'm just going to try and get on with everyone the best I can and see how far that gets me. Because I don't lie, if I know people are lying I won't sit down and let them get away with it. Hopefully the nice guy won't finish last this time."
Tim
Tim is a 58-year-old university academic and animator who will be playing himself on The Circle.
He describes himself as a cross between "Santa and Mrs Doubtfire" and has lived an exciting life, having been a monk for several years before being kicked out when he got his job at Oxford University.
Tim's political views are a big part of his character too. He ran as a UKIP candidate in the 2015 election, but claims he actually voted remain, and only ran to "expose them".
When asked his game plan, he said: "To be myself because I don't think that's very believable. I have a ridiculously elaborate and ill-focused past - at one point I was a goat herder. How on earth do you structure that? I sound like Julie Andrews on speed. It's absurd. I think I will be viewed as a catfish and that's great."
Woody
Woody is an 18-year-old from Brighton who will be playing himself, however he'll be hiding one small detail - his famous parents.
Son of DJs Fatboy Slim and Zoe Ball, he wants to win people over by being himself rather than being the son of two celebrities.
He said: "As a reformed social media addict, I spend a lot of time talking to people by text and I think I'm alright at it, but we'll have to see. I'll never stop being myself because at the end of the day, I'm Woody and I don't want to be anyone else. I won't backstab anyone but I would like to win."
The Circle returns to Channel 4 on 24 September 2019.
Topics: The Circle, TV News, TV Entertainment