You Can Now Take Part In Secret Cinema From Home
From virtual pub quiz nights to online gallery tours, many of our favourite activities have made the jump to digital during lockdown.
The immersive screening providers already have a loyal fan base thanks to their big-budget productions of films like Moulin Rouge, Star Wars and The Grand Budapest Hotel.
In the past, the movie mavericks have recreated the rural town of Hawkins for their homage to Stranger Things and turned London's Olympic village into the set of Back To The Future.
Based on that track record, the online version - which is created in partnership with ice cream giants Häagen-Dazs - is worthy of the hype.
How does the virtual movie club work?
At 7.30pm every Friday, Secret Sofa offer a virtual at-home screening of one of Secret Cinema's most celebrated and critically acclaimed films, as well as lesser-known gems.
This isn't any old online film screening, though. In true Secret Cinema style, there are lots of surprises.
Viewers will be able to get involved with interactive elements and bespoke content, and delve into the backstories of some of their favourite characters.
How to sign up
To get involved, simply subscribe to the Secret Sofa weekly newsletter.
Every Tuesday, an announcement will arrive in your inbox, introducing the film.
You'll also be given costume suggestions and details of scene-setting era music playlists - all aiming to fully immerse you in the world of the chosen film.
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You might be sent sing-a-long lyrics, instructions to learn a dance routine, or a how-to prop making guide.
Of course, these activities are optional - how far you go is up to you.
The whole idea is for subscribers to own unique cinema experience at home, in a way that suits them.
Where does Häagen-Dazs come in?
We're glad you asked!
Newsletter subscribers will receive a special weekly code that allows them to order the Häagen-Dazs flavour paired with the film, through a collaboration with Amazon Prime.
For instance, last Friday's screening of The Grand Budapest Hotel was matched with flavour Strawberry Cheesecake in a nod to the hotel's pastel pink design.
People taking part can tag snaps of their movie evenings with #HaagIndoors for the chance of winning a week's supply of ice-cream.
A movie night wouldn't be complete without a post-film debrief. The Secret Sofa Facebook group will host audience discussions pre and post film, and people can share images of the secret worlds they create.
Max Alexander, CEO, Secret Cinema said: "We're an entertainment brand and we want to bring a sense of play back into people's homes during this time of isolation.
"At the heart of Secret Cinema's experiences is audience participation and groups of strangers coming together to experience film and culture in new and interesting ways.
"Secret Sofa is our home cinema version of this, where the nation will be able to relive a Secret Cinema they loved or missed, as well as discover new titles and share their experiences with each other virtually.
"We are going to transform your sofa into a time machine, a portal and a place of discovery and connection with the outside world."
Secret Sofa will run for an initial eight weeks, with film screenings every Friday. To get involved, simply subscribe to the Secret Sofa weekly newsletter.
Featured Image Credit: Fox Pictures
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