SAS: Who Dares Wins viewers got more than they bargained for when TV personality Jeff Brazier got his manhood out on national television.
The 39-year-old was taking part in the celebrity edition of the military show in aid of Stand Up To Cancer, when he accidentally bared all, telling his fellow celebs: "Guys I'm really sorry I'm gonna have to get my c*ck out. Is that alright?" Did they really have a choice in the matter though, Jeff?
WARNING: The footage below is unsurprisingly not safe for work...
"Just pretend I'm your brother or something," the former footballer said as he whipped off his pants before giving anyone a chance to respond.
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Unsurprisingly, millions of fans at home were left a little startled, and to be honest, pretty impressed with what Jeff revealed.
Taking to Twitter, one viewer wrote: "Really feel for @JeffBrazier on tonight's #saswhodareswins. That is a massive, bulging piece of kit he's lugging around with him on the course. The kit bags look weighty too. #schLONG."
"Jeff Brazier: 'I've got a huuuugeee.....determination.' Rumour has it he is has a huge schlong too!" another wrote.
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It seems Jeff wasn't expecting his candid moment to make it onto national TV either.
"When they said you'll have to bare everything on #SASWhoDaresWins I thought they meant vulnerability and pain," he tweeted. "Little did I know they'd be showing that. #Shrivel."
While we can all agree Jeff was a perfect sport, the show wasn't all fun and games, as fellow contestant Andrea McLean was forced to pull out of the show after finding it too tough.
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The loose woman had been praised by Ant Middleton for her courage in carrying on after her emotional moment last week. However, this week she continued to struggle with the cold weather and even developed hypothermia, eventually deciding to quit.
SAS: Who Dares Wins airs Sunday nights on Channel 4 at 9pm.
Featured Image Credit: Channel 4Topics: TV Entertainment, Celebrity Entertainment