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I'm A Celebrity's Jordan North has raised £20k for his local hospice, Tyla can reveal.
The Radio 1 Presenter has inspired Burnley FC, his "happy place", to produce t-shirts in support of Jordan featuring his well-known phrase.
The t-shirts come in a variety of designs and cost £20 each, with each sale contributing £5 to the Pendleside hospice and towards their local community's food bank.
The original batch of shirts sold out within four hours of going on sale last week and the football club are now approaching the end of the second batch of orders already.
Luckily another batch has been ordered and should be ready. Just like before, all proceeds will go towards the Pendleside hospice and the Burnley FC in the Community Foodbank.
A spokesperson from the hospice described Jordan's achievement as "fantastic" and also noted how incredible it is that he is unaware of how much he has raised. Jordan also raised £5000 for the hospice prior to going into Gwrych Castle in north Wales through a virtual quiz fundraiser.
The hospice is very close to Jordan's heart because it is where his sick uncle was cared for.
Burnley FC said they have been "astounded by the massive show of support for celebrity fan Jordan North," highlighting the massive support the 'Happy Place, Happy Place, Turf Moor' t-shirts have had so far.
A Burnley FC spokesperson told Tyla: "Once again, a huge thank you for your generosity in what are uncertain times for many, your support for Jordan, Pendleside Hospice and the Burnley FC in the Community Foodbank is massively appreciated."
Jordan has come a long away since we first saw him enter the castle at the start of I'm A Celebrity 2020. He vomited before the first task and took part in several bushtucker trials, including the Viper Room alongside camp mate Shane Ritchie. For the trial, Jordan and Shane were locked in an underground box filled with snakes.
To help him cope with the terrifying ordeal, Jordan repeated the phrase "happy place", which viewers later discovered was Turf Moor, Burnley FC's stadium.
Jordan was later voted King of the Castle by the public.
The t-shirts can be purchased here.
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