This Morning viewers ran to Twitter today after Martin Lewis accidentally swore on live television on Thursday's show.
However, Martin also took to social media to defend himself, claiming he didn't swear.
Watch the clip below and decide for yourself:
Martin was in the middle of offering advice about online scammers and illegal websites after a 70-year-old caller who was concerned she'd been scammed into paying £93 for a new drivers licence phoned in.
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He said: "Have you been scammed? Legally, probably not. Morally certainly, in my view - the ITV lawyers might not like me saying that."
Unfortunately, he seemed to trip-up over the word 'sites' and instead mentioned illegal 'sh**es'.
He added: "But, I think these sh*tes are outrageous that's why I call them shysters. Quasi-legal. That's not a swear-word by the way, so we're fine!"
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Phillip and Holly were clearly amused, with Phillip in particular giggling after Martin's speech.
Following his live on-air appearance, Martin took to Twitter to ask his followers what had happened.
He tweeted: "Apparently according to Philip I swore on @thismorning just now. Yet I have no idea what I said."
He followed up this tweet with: " I noted shyster isn't a swear word. Philip suggested I had sworn earlier. The common view is I may have said web sh*tes accidentally instead of sites."
Before the slip-up, Martin offered the 70-year-old viewer some really useful tips to avoid being scammed online.
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He explained: "Let me just say very clearly to everybody, when you're doing a search, if it says ad at the top, then it's an advert.
"It doesn't mean it's there because it's the right thing for you, it means they've paid to be there."
Don't worry Martin, we forgive you!
Featured Image Credit: itvTopics: This Morning, TV and Film, ITV