Every year, supermarkets and retailers battle it out over who can produce the most expensive, emotional and memorable Christmas advert - yet one filmmaker changed all that with his budget ad in 2018.
And director Phil Beastall is back once again after going viral with his £50 advert 'Love Is A Gift' and his latest festive offering is a complete tearjerker.
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His short film titled 'Made For You' depicts a long distance relationship between two men, who are only able to stay in touch via mobile phone texts and FaceTime.
Following their journey, the couple are eventually reunited on Christmas day and a romantic proposal takes place when they're finally reunited. We told you it was an emotional roller coaster.
Teasing his new video on Twitter, filmmaker Phil wrote: "Christmas is a time for happiness, love and belonging. I'm excited to share this year's Christmas film."
Last year, Phil's short film, which just cost £50 to make, went viral and many at the time called for the budget filmmaker to be at the helm of a John Lewis festive advert.
Titled 'Love Is A Gift', the 33-year-old's video follows a man ticking off the days on his calendar during the countdown to Christmas - but when the big day finally arrives, the man opens a big box containing a Walkman and cassette tapes.
He then listens to one of the tapes, which is revealed to be a final message from his mum who has passed away.
It becomes apparent that the mum has left her son one message to listen to every Christmas, which is a pretty heart wrenching thought for those of us who couldn't bear the thought of getting through the festivities without our loved ones.
The film then ends with the message, 'Love is a gift, that lasts forever. Merry Christmas'.
Since releasing the ad, which he originally made in 2014 but republished, Phil had been inundated with messages.
Thousands commented on the film, with some arguing at the time that he should be allowed to preside over the next John Lewis advert.
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There's always next year, Phil.
Featured Image Credit: Anzara Video ProductionTopics: Christmas, TV News, TV Entertainment