Now an American Love Island fan has taken to Reddit in the hopes to find answers about the "libra from north London" accent, revealing that most of what Brad says goes completely over her head.
"I hope this doesn't come off as ignorant, but as an American I thought I had a pretty firm grasp on UK accents," the anonymous account said. "As it turns out, I do not, because I can only understand approximately 20 per cent of the words that have come out of Brad's mouth.
They added: "Dating British guys and watching countless British TV shows has not adequately prepared me for this.
"That being said, I understand enough to know that I don't like him."
Luckily there were loads of Reddit users who came the American viewer's aid by posting translations for common phrases.
One user replied and explained how common Brad's accent is. "It's from the very North East of England. I'm not from there but I have no trouble understanding him. It's not just an accent. It's actually considered a dialect, which is why anyone without exposure will have have difficulties."
Another account quipped: "I can understand almost everything Brad says but honestly you are not missing much if you can't!
A South African fan said they also struggle to understand Brad: "I'm South African and Brad's accent might as well not be English for what little I grasp of it."
This is not the first time viewers have had trouble understanding Brad. When his introduction video aired during the first episode last month, some bewildered fans thought said he was a "libra from north London" when he actually said he's a "labourer from Northumberland."
Love Island continues tonight at 9pm on ITV2.
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