We thought reality TV had peaked at Married At First Sight, but now an even more ridiculous show has popped up on America's Fox network.
Don't believe us? Just watch this:
Entitled Labor of Love, the show - hosted by Sex and the City's Kristin Davis - sees 15 men compete for a woman they've never met (think The Bachelorette).
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But there's a twist - the winning man's prize is the opportunity to impregnate this woman. Right then.
The woman they're fighting for is named Kristy Katzmann. She's 40, newly single and absolutely stunning.
But, the men don't know that before arriving to woo her. All they know is that they're in with a chance of knocking someone up.
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At the time of filming, Kristy told Fox: "I've just turned 40 and have just gotten out of a relationship. I've been trying to navigate dating, knowing that I still want to start a family and that time was definitely not on my side.
"I think it's a really incredible story that a lot of women will be able to relate to."
On paper, Labor of Love bares a lot of similarities to other dating shows: there's hunky suitors, romantic dates, vicious rivalries and confessions of love.
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But, the worrying thing is that very rarely do commitments made in the reality world last - and these lot have just signed up to have a real life baby.
The show premiered this week on Fox, and you'd honestly have to see it to believe it.
The men were immediately asked to offer up their sperm as they arrived, with waiters appearing with cups on trays, informing them their fertility will be analysed if they want to continue with a chance of impregnating Kristy.
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Throughout the show, theirs parenting skills are also going to be put to the test, and they're tasked with various challenges including changing nappies, looking after whole rooms full of children and even undergoing labour pains via a simulation machine.
"One of my biggest fears going in was wondering if there are actually men out there who are ready for this," Kristy added.
"And I think we really tested them off the bat by putting them through the whole sperm analysis pretty much moments after I met them."
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If Kirsty doesn't want to have a baby with any of the men, she has a plan B, too.
During the first episode, she reveals she's frozen her eggs as a backup, so she can have a baby on her own if need be.
The show is running for eight weeks, and we don't yet know if she comes out with a baby-daddy.
But her Instagram suggests she might not get the happily-ever-after she was hoping for (shock).
"I've been going through some big life transitions, some exciting changes, and some moments of reckoning that have had me feeling a little down and out. But today, on my 42nd birthday, I'm looking back on this year and feeling proud," she wrote. "It wasn't easy and it wasn't what I hoped for, but it was good."
There isn't yet a UK release date for this show, as of yet. But, honestly, we're not mad.
Watching a bunch of men competing to impregnate a woman they've never met might just be the most bonkers thing we've ever heard.
Featured Image Credit: FoxTopics: TV News, TV Entertainment