Jeff Brazier's son Bobby was left blushing after hearing his dad's x-rated confession on Channel 4's Let's Talk About Sex.
The dad and son duo appeared on the humorous sex education show, in which Jeff mortified his son by opening up about his own sex life.
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When Jeff, 39, asks Bobby if he's ever heard of the Kama Sutra, before adding: "Some of my best times sexually have been..." before Bobby sharply cuts off the conversation, telling his dad: "Okay!"
Not taking his son's hint, Jeff goes on to reveal his favourite sex position before sharing a cringeworthy anecdote in front of a bewildered Bobby.
Despite the awkward confession, viewers praised Jeff's close bond with his son, saying his mum - the late Jade Goody - would be "so proud."
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"Jeff is absolutely hilarious. And Bobby is growing into such a handsome young man," one viewer said.
Another added: "Fantastic relationship Jade would be so proud!"
But, this isn't the first time Jeff has been guilty of over sharing in recent weeks. The TV personality recently appeared on Stand Up To Cancer's SAS: Who Dares Wins, where viewers were taken aback to see a lot more of Jeff than they had anticipated.
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The 39-year-old brazenly told his fellow celebs: "Guys I'm really sorry I'm gonna have to get my c*ck out. Is that alright?"
"Just pretend I'm your brother or something," the former footballer said as he whipped off his pants before giving anyone a chance to respond.
However, it seems like even Jeff wasn't expecting viewers to get the real eyeful as he later tweeted: "When they said you'll have to bare everything on #SASWhoDaresWins I thought they meant vulnerability and pain," he tweeted. "Little did I know they'd be showing that. #Shrivel."
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Fair play, he's a good sport.
Featured Image Credit: Channel 4Topics: TV Entertainment, Sex & Relationships, Celebrity Entertainment
