I'm A Celebrity...Get Me Out Of Here! viewers were left fuming last night as ITV aired a section in which the camp-mates implied Santa Claus wasn't real. Blaspheme!
During Thursday night's show, the celebrities were discussing their favourite traditions over the Christmas period, and James Haskell and Ian Wright seemed to suggest Father Christmas himself wasn't all he seemed.
The rugby player told his fellow campmates his parents would "go all out", half-eating carrots and making footprints by the fireplace.
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After, Ian told them he'd dress up as Santa for seven-year-old Roxanne and 10-year-old Lola.
"When the girls were really young I was Father Christmas as well," the footballing legend told his campmates, saying his daughter Lola would quiz him about his appearance.
While some enjoyed the anecdotes, other viewers of the show were outraged by the scenes, claiming they were watching with their kids, who still believed in Santa.
"@antanddec #ImACeleb just ruined fucking Christmas for my kids.. nice one," one fuming parent wrote.
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As another told ITV to have "more social awareness".
"@ITV fancy airing a section on #ImACeleb where camp mates talk about Father Christmas in THAT way, shame on you, awkward Qs being asked now, have a bit more social awareness!!!!," they vented.
A third viewer said they'd be filing a complaint to Ofcom about the gaff.
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"If ever there was a need to complain to Ofcom now is the time! I have kids in my class that watch #ImACeleb at least send a warning you're going to talk about Father Christmas!," they penned.
Others - whose kids are too young to watch the show at its airing time of 9pm - urged ITV to remove the scene before it's put on catchup.
Research by the University of Exeter - coined the Santa Survey - found the average age when children stopped believing in Father Christmas was eight-years-old.
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Medic Alert report that the ideal time for eight-year-old's to go to sleep is 8pm, an hour before I'm a Celeb, plus, the show is officially after the watershed, so here's hoping most of the Santa-believing littlens out there are tucked up well before then.
Long live, Santa Claus!
Tyla has contacted ITV for comment.
Topics: Christmas, Entertainment News, TV and Film, Im a celeb