That loud, groaning sound you heard this morning? Well, that was the sound of hundreds of Good Morning Britain viewers left less than impressed that the breakfast show's attempt at an April Fool's prank.
Showbiz and entertainment correspondent Richard Arnold revealed that ITV had commissioned a brand new, big-budget dating show "with a twist" based on the success of its reality TV goliath, Love Island - titled Dove Island.
Get ready for a summer of 'dove', with Richard, 51, explaining: "Dove Island has been commissioned after a year of lockdown, which has seen the species become so lonely that TV bosses are hoping they can help birds of a feather flock together once again."
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The show is taking place in the 'Canary Islands' (of course) but "Turkey was also considered," according to Richard.
An ITV spokesperson 'said': "Dove Island flies in the face of convention, fusing dating, reality and nature format."
Celebrity GP Doctor Amir Khan 'confirmed' the news, adding: "We are going to fly birds in from all across the world, the more exotic, the better.
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"We're going to see whether love blossoms. Who will have a flaming-go at it? Who will make a great tit of themselves?
"It's going to be a hoot!"
However, savvy GMB viewers instantly knew that Dove Island was a hoax, and took to Twitter to have a giggle at the prank.
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"This might be the worst April Fool's joke I've ever witnessed!" said one viewer.
"It's even too far-fetched for April Fool's!" a second chuckled.
"Yeah right, April 1st; quiet news day, eh?" a third said.
However, they did manage to fool one viewer.
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"I must admit I fell for it," they wrote. "I was thinking, 'blimey, whatever next?'"
While Dove Island is just a prank, there is some good news for Love Island fans - that show is definitely returning later this year.
The ITV2 series was forced off air last year due to the ongoing coronavirus pandemic, with both the summer and winter series cancelled.
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We're more than ready to see some singletons crack on in the villa!
Featured Image Credit: ITV/UnsplashTopics: Good Morning Britain, TV & Film, GMB, Love Island, ITV