Coca-Cola has dropped its Christmas 2020 advert directed by Oscar-winning filmmaker Taika Waititi - and excuse us while we reach for the tissues.
Following a dad on a mission to deliver his little girl's letter to Father Christmas, the storyline has us well and truly in the festive spirit.
You can watch the full, tear-jerking piece here:
After forgetting to post his daughter's message to Santa, the dad at the heart of the advert - who works off-shore, away from his family - sets out on a treacherous journey to the North Pole.
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Along the way, he crosses the sea, battles the elements, and climbs icy rock-faces.
But as it turns out, the letter, once delivered to its snowy destination, contains one simple Christmas wish: 'Dear Santa, please bring daddy home for Christmas.'
Sob!
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The ad's message is simple: make time for the people you love at Christmas, and give something that "only you can give".
Following the brand's sad news that their annual Coca-Cola Christmas truck tour is cancelled due to coronavirus, this is the festive content we need.
Director Taika Waititi is the filmmaker behind Jojo Rabbit, Marvel's Thor: Ragnarok, and the upcoming new Star Wars film, and brings major movie credentials to Coca-Cola's advert.
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The ad will run alongside Coca-Cola's traditional - and oh-so-iconic - Holidays Are Coming advert.
Talking about the advert, Coca-Cola said: "This Christmas, give something only you can give.
"Be it in person, over an awkward video call, or just a quick message, making time for the ones you love is what makes Christmas truly the most special time of year, no matter how you do it.
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"Wherever you are, we hope you have a good one. Merry Christmas."
In 2020, we can't think of a timelier Christmas message to take to our hearts.
Featured Image Credit: Coca-ColaTopics: Coca Cola, Christmas, TV and Film, TV News, TV Entertainment, Coca-Cola