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Coca-Cola Drops Emotional Christmas Advert As It Cancels Annual Truck Tour

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Coca-Cola Drops Emotional Christmas Advert As It Cancels Annual Truck Tour

Coca-Cola has dropped its Christmas 2020 advert directed by Oscar-winning filmmaker Taika Waititi - and excuse us while we reach for the tissues.

Following a dad on a mission to deliver his little girl's letter to Father Christmas, the storyline has us well and truly in the festive spirit.

You can watch the full, tear-jerking piece here:

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After forgetting to post his daughter's message to Santa, the dad at the heart of the advert - who works off-shore, away from his family - sets out on a treacherous journey to the North Pole.

Along the way, he crosses the sea, battles the elements, and climbs icy rock-faces.

But as it turns out, the letter, once delivered to its snowy destination, contains one simple Christmas wish: 'Dear Santa, please bring daddy home for Christmas.'

The advert's message is to make time for loved ones this Christmas (Credit: Coca-Cola)
The advert's message is to make time for loved ones this Christmas (Credit: Coca-Cola)
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Sob!

The ad's message is simple: make time for the people you love at Christmas, and give something that "only you can give".

Following the brand's sad news that their annual Coca-Cola Christmas truck tour is cancelled due to coronavirus, this is the festive content we need.

The dad undertakes a treacherous mission to deliver his daughter's letter to the North Pole (Credit: Coca-Cola)
The dad undertakes a treacherous mission to deliver his daughter's letter to the North Pole (Credit: Coca-Cola)
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Director Taika Waititi is the filmmaker behind Jojo Rabbit, Marvel's Thor: Ragnarok, and the upcoming new Star Wars film, and brings major movie credentials to Coca-Cola's advert.

The ad will run alongside Coca-Cola's traditional - and oh-so-iconic - Holidays Are Coming advert.

Talking about the advert, Coca-Cola said: "This Christmas, give something only you can give.

As it turns out, the letter contains one simple Christmas wish (Credit: Coca-Cola)
As it turns out, the letter contains one simple Christmas wish (Credit: Coca-Cola)
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"Be it in person, over an awkward video call, or just a quick message, making time for the ones you love is what makes Christmas truly the most special time of year, no matter how you do it.

"Wherever you are, we hope you have a good one. Merry Christmas."

In 2020, we can't think of a timelier Christmas message to take to our hearts.

Featured Image Credit: Coca-Cola

Topics: Coca Cola, Christmas, TV and Film, TV News, TV Entertainment, Coca-Cola

Mary-Jane Wiltsher
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