Channel 4 Drops First Teaser Trailer From This Year's 'Great British Bake Off'
Featured Image Credit: Channel 4
If this doesn't perk up 2020, we don't know what will...
The teaser light-heartedly depicts the nation's pursuit of flour when it vanished from our supermarket shelves earlier in the pandemic.
Zaid Al-Qassab, Chief Marketing Officer said: "This year's Great British Bake Off campaign highlights that baking is about so much more than sustenance - it's a gift.
"The film illustrates the nation's joyous love of baking inspired by our shared experience of lockdown in a typically Channel 4 way and we hope it gets viewers as excited as we are for the return of our biggest show!"
Earlier this month, Bake Off confirmed filming had wrapped on the new series, despite the ongoing pandemic.
Taking to Twitter to announce the news, the show wrote: "Filming has wrapped on the new series of The Great British Bake Off. More news soon..."
While it's currently unknown when the 11th series will begin, last year Series 10 started at the end of August. Of course, we'd be impressed if there were no delays at all as a result of the pandemic, but it certainly seems like the show won't be too far behind schedule.
Filming was supposed to begin in April but was delayed until July. According to Deadline, the contestants and crew, including new presenter Matt Lucas, all quarantined in the run up to the filming, essentially creating a bubble.
Sky Studios chief commercial officer Jane Millichip said: "It's all happening in deep secret, somewhere in darkest deepest Britain in the shires."
Meanwhile CEO Gary Davey added: "As you can imagine, there was a lot of work collaboratively between Love Productions and our COVID protocols team just to get that right."
Come on Channel 4, give us a date! The anticipation is too much...