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The Bad Guy singer, 19, swapped her usual baggy and modest outfits for retro Hollywood glamour, with vintage style lingerie, corsets and bustiers for the cover shoot.
Billie explained why she'd chosen a different style in an in-depth interview.
Pushing back against the narrative that she had been hailed as a body-positive icon for her previous modest attire, she said: "Don't make me not a role model because you're turned on by me.
"Suddenly you're a hypocrite if you want to show your skin, and you're easy and you're a slut and you're a whore. If I am, then I'm proud. Me and all the girls are hoes, and f**k it, y'know? Let's turn it around and be empowered in that.
"Showing your body and showing your skin - or not - should not take any respect away from you."
But it seems some people just weren't fans of the cover shoot. While the entire point of this new look showed how Billie was retaining agency over her image by choosing to dress differently, some fans failed to acknowledge that, and accused the star of 'selling out' and 'dressing more provocatively'.
Yep, it's 2021 and women are still getting grief about how they choose to dress.
"I liked her a lot better non-sexualised," one fan wrote.
"Why did you have to sexualise her like that by changing her completely?" another said.
"This evokes an uneasy Lolita vibe," a third wrote.
Luckily, level-headed fans who actually bothered to read the interview were on hand to push back against any slut-shaming nonsense.
"I remember reading about Billie and her reasoning behind her clothing choices (not wanting to be sexualised as a child)," one fan wrote. "This cover is truly a special moment for her. British Vogue did an amazing job."
A second said: "There's nothing sexual about this - I see a beautiful woman wearing beautiful clothing."
"Kinda love how Billie Eilish became confident about her body. Wish more people realised its completely fine to not look like your age," said a third.
"Also people saying Billie is 'not being herself' because she's showing more skin is just bull****," a fourth penned. "With how much society dictates and controls femme bodies, we don't even feel comfortable in our skin because of its 'perception.' So exploration is out of the question.
"It's also just fantastic to read a profile where the fashion isn't just window dressing; it REALLY stands for something."
"I hope people actually take time to read what Billie Eilish said in the Vogue interview and not solely fixate on the photoshoot," a fifth said importantly. "She brought an important perspective on body image for young women and how being comfortable in your own skin comes first."
"People really be calling Billie Eilish a 'hypocrite', because she's shown a bit more skin. It's her body, not yours ffs, let her do what ever the f*** she wants," chimed in another.
We applaud Billie for retaining her agency in how she wants to dress. As she should.
Featured Image Credit: PA Images/Instagram - billie-eilish
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