This week, I'm A Celebrity's Jordan North decided to give himself a fresh new look - and people have a lot to say.
The radio presenter turned national treasure shaved his beard off after first trimming it into a goatee - and it's safe to say not everyone was on board with his new look.
Many fans confessed they missed the DJ's facial fuzz, with one Twitter user declaring: "petition to get Jordan North's beard back".
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Another fan added (rather unfairly in our opionion): "Some men just look better with a beard and Jordan is one of those people".
A third viewer stated: "[J]ordan needs his beard back asap".
"Why did Jordan shave off his beard," lamented another, with a sad face.
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One flustered fan shared *exactly* how they like to see Jordan. "I think i prefer [J]ordan shirtless w a beard", they said.
Jordan has come a long way since we first saw him enter the Castle at the start of the series. Earlier this week Tyla revealed that Jordan had unknowingly raised £20k for his local hospice as a result of his appearance on the show.
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He inspired Burnley FC, his "happy place", to produce t-shirts in support of Jordan featuring his well-known phrase after he took part in nerve tingling bushtucker trial, for which he was locked underground with snakes.
The t-shirts come in a variety of designs and cost £20 each, with each sale contributing £5 to the Pendleside hospice and towards their local community's food bank.
The original batch of shirts sold out within four hours of going on sale last week and the football club are now approaching the end of the second batch of orders already.
You can find the t-shirts here.
Featured Image Credit: ITVTopics: I'm a celebrity, TV and Film, Celebrity News
