Fans Are Losing Their Minds Over This Gemma Collins 'Perfume Advert'

Reality queen Gemma Collins has dropped a glamorous advert titled Compulsion - and we can't stop watching, tbh.

Fans have gone wild for the black and white ad, which appears to tease the launch of the beauty mogul's latest fragrance on 18th November.

*Update: in a clever twist, Gemma has since revealed that the sultry ad was in fact a publicity stunt to raise awareness of gambling addiction.

Watch the full ad here:

Dressed in sequins and crowned with a bouncy Essex blow-dry, Gemma makes a whole lot of eye contact with the camera, beckoning the viewer in.

Shots of the TOWIE star are intercut with rolling dice, gambling chips, a ticking clock and handfuls of cold hard cash.

There's also scenes of a pearl necklace being ripped off, and a very sultry lip bite.

We're getting Paco Rabanne and Casino Royale vibes - mixed with a healthy dash of Brentwood glam, obviously.

Gemma Collins / Instagram)

"Can't stop. Won't stop. Just. One. More," narrates Gemma's voice over the visuals.

Then, peering over her shoulder, she adds: "Compulsion. Have you got it?"

Gemma shared the ad to her two million Insta followers with a very hush-hush caption reading: "Compulsion. Launching: 18.11.20. 8am."

Gemma Collins / Instagram)

Naturally, the G.C's loyal fans promptly lost their marbles.

"It's the lip bite for me," said one.

"OMG where is this I wanna try it," commented another.

A fourth wrote: "Go on Gemma!"

While a fourth fan gushed: "Scent of the year. They're gonna make a new category at the Grammys for best song in an advert just for her."

It comes as Gemma reveals her impressive vocals as she teases her upcoming charity Christmas single.

Partnering with former Celebrity Big Brother housemate Darren Day to create the track, the 39-year-old TOWIE star is hoping for a number 1 festive hit.

In footage that Gemma shared to Instagram, the singing duo are seen rehearsing the famed Christmas track Baby It's Cold Outside.

The charity single will raise vital funds for 'It's OK not to be OK', a mental health awareness campaign by Tony Wilsher.

Seriously, is there anything the G.C can't do? We can't wait to get our mitts on a bottle of Compulsion.

Topics: TOWIE, Beauty, Beauty News, Celebrity Entertainment, Gemma Collins, Celebrity News

Mary-Jane Wiltsher

Mary-Jane Wiltsher is a freelance lifestyle and culture journalist. Elsewhere she writes for Stylist, Euronews, PHOENIX and What We Seee.