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Featured Image Credit: Sainsbury's/ Ivy Park
A collab with sportswear brand Adidas, the new gender-neutral athleisure collection promised to be both stylish and comfortable, offering everything from jumpsuits, to biker shorts to asymmetric dresses.
And while the outfits are going down a hit over the pond - sported by everyone from Cardi B to Reese Witherspoon - back in the UK it's proving hard to ignore just how similar the design is to that of the Sainsbury's supermarket uniform.
Noticing the likeness for themselves, the team over at Sainsbury's were quick to make light of the comparison, taking to social media with a hilarious meme in which they claimed they'd been: "Repping since 1869".
Repping since 1869 :wink: #sainsburys pic.twitter.com/a5VwkKnu5A
- Sainsbury's (@sainsburys) January 17, 2020
In order to make the reference a little more obvious, the supermarket wrote "#SainsBey" in the corner. And the responses were absolutely iconic.
Going on shift #SainsBey pic.twitter.com/ksM3o20mFK
- :pineapple: Natasha Camp :pineapple: (@MoustachaCramp) January 18, 2020
I'll be the face of the campaign:laughing: #sainsbey #bakerygirl pic.twitter.com/LLbAy9aWEo
- Cleopatra:fire: (@thecleopatraway) January 18, 2020
"This is a staff announcement. Can Beyoncé report to aisle 24, a customer spilled lemonade" pic.twitter.com/i1rZBnxZuM
- Lord Mahmoud Jjunju GBE (@J_______mahm) January 18, 2020
Even fans who hadn't seen Sainsbury's incredible tweet were quick to point out the similarity, too.
One wrote: "I really cannot un-see the Sainsbury's-esque vibe on Beyoncè's latest release and I hate whoever brought the comparison to light".
A third joked: "What if I go Sainsburys after the gym in Ivy Park and they ask me why am I late coming back to the shopfloor...".
LOL. Oh Bey, you weren't to know.
The Adidas x Ivy Park collection officially dropped online yesterday, and despite the funny comparisons, it's still flying off the shelves.
While several items come in the same red/orange colour palette as the Sainsbury's uniform, the collection also offers multiple other options including a white/red combination and several items in neon orange.
Items range in size from XS to XL, and are priced anywhere between $25 to $250 (around £19 to £190).
Of course, Queen Bey fans up and down the country will still be buying every item. But maybe they should avoid doing a food shop in any of the Sainsbury's style gear....