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Sainsbury's Compared Beyoncé's New Ivy Park Range To Its Uniform

Joanna Freedman

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Sainsbury's Compared Beyoncé's New Ivy Park Range To Its Uniform

Featured Image Credit: Sainsbury's/ Ivy Park

Beyonce fans have been eagerly awaiting the drop of her new and revamped Ivy Park range for months.

A collab with sportswear brand Adidas, the new gender-neutral athleisure collection promised to be both stylish and comfortable, offering everything from jumpsuits, to biker shorts to asymmetric dresses.

And while the outfits are going down a hit over the pond - sported by everyone from Cardi B to Reese Witherspoon - back in the UK it's proving hard to ignore just how similar the design is to that of the Sainsbury's supermarket uniform.

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Noticing the likeness for themselves, the team over at Sainsbury's were quick to make light of the comparison, taking to social media with a hilarious meme in which they claimed they'd been: "Repping since 1869".

In order to make the reference a little more obvious, the supermarket wrote "#SainsBey" in the corner. And the responses were absolutely iconic.

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Even fans who hadn't seen Sainsbury's incredible tweet were quick to point out the similarity, too.

One wrote: "I really cannot un-see the Sainsbury's-esque vibe on Beyoncè's latest release and I hate whoever brought the comparison to light".

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While another agreed: "This new #IvyPark #addidas collection got me thinking people are out here proudly posting their @sainsburys uniforms. I literally don't know a civilian from a store assistant."

A third joked: "What if I go Sainsburys after the gym in Ivy Park and they ask me why am I late coming back to the shopfloor...".

LOL. Oh Bey, you weren't to know.

Beyonce's Ivy Park collection is now live (Credit: Ivy Park)
Beyonce's Ivy Park collection is now live (Credit: Ivy Park)
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The Adidas x Ivy Park collection officially dropped online yesterday, and despite the funny comparisons, it's still flying off the shelves.

While several items come in the same red/orange colour palette as the Sainsbury's uniform, the collection also offers multiple other options including a white/red combination and several items in neon orange.

Items range in size from XS to XL, and are priced anywhere between $25 to $250 (around £19 to £190).

Of course, Queen Bey fans up and down the country will still be buying every item. But maybe they should avoid doing a food shop in any of the Sainsbury's style gear....

Topics: Beyonce, sainsbury's

Joanna Freedman
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