Beyoncé has expanded her popular Ivy Park collection to include a kids range, and who better to model the athleisurewear than her own adorable family?
The singer has enlisted the help of nine-year-old Blue Ivy Carter and four-year-old twins Rumi and Sir Carter to launch the range in a new rodeo-themed campaign video.
The Carter clan make a rare appearance in the 36 second clip and fans can't get over how cute they are.
Check it out below:
One comment read: "Look at the Carter children so cute and grown up."
Another added: "I can't take the cuteness."
A third said: "The babies have gotten so big."
Whilst a fourth said: "Sir looking like his momma."
The campaign video was posted to Instagram with the caption, "The rodeo isn't just for the grown ups. Introducing IVY PARK Kids #ivyparkrodeo #ivyparkkids"
In one scene you can spot Beyoncé with Rumi and Sir in matching blue loungewear.
And another scene shows a close-up shot of Sir in a blue cowboy hat as he is held by his mum looking on proudly.
Later on you can spot Beyoncé and Blue Ivy wearing matching lilac hoodies and cow print trousers as they skip together holding hands.
And Blue Ivy looks almost as tall as her famous mum.
Speaking of expanding her range to include kids, Beyoncé told Harper's Bazaar, "On our family vacations, we love to coordinate our outfits.
"My kids are usually on set with me for shoots, and we'd find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children's sizing."
The kids may make blink-and-you-miss-it appearances but they're totally steal the show.
The collection launches on August 19th online and in select stores globally on August 20th.
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