This article contains distressing content.
Kylie Jenner has made some of her followers feel uncomfortable after posting an extremely graphic snap to promote her new Halloween-themed collection.
The video below may be distressing to some viewers:
The makeup mogul's ad for her Kylie x Nightmare on Elm Street collection has been dubbed 'disturbing', which features the reality star giving a smoldering pose while nude and covered in fake blood.
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The 24-year-old shared the shocking images, inspired by the horror franchise Nightmare on Elm Street, with her 275 million followers.
Kylie’s fans rushed to the the comments to call-out Kylie’s post and question Instagram’s community guidelines.
“This is kind [of] disturbing especially since you’re pregnant,” wrote one Kylie fan. “But that’s just my opinion. Doesn’t matter.”
A woman responded to this concerned commenter, writing: “I felt exactly the same. Plus it’s triggering.”
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Another person in the comment said: “This needs a warning.”
While another follower shared: “Low key disturbing.”
And one other person wrote: “Honestly I find this really disturbing since she’s pregnant.”
The new collection is made up an eyeshadow palette and a variety of new lip gloss shades that are sold in packaging that is meant to look like it has been splattered with blood.
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Kylie, who recently announced she is pregnant with her second child, teased the impending release last week before the images dropped with a short clip of her writhing and caressing her body with fake blood.
She captioned the post: "Can you guess who we collaborated with this year for halloween? collection reveal coming today @kyliecosmetics (sic)".
Before taking to Instagram to post her frightening campaign, Kylie's sister Khloe filmed as a "blood splattered" van travelled through the streets with the new items in tow.
The collection is set to drop on 12th October ahead of Halloween on 31st October.
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Tyla has contacted Kylie's reps and Instagram for comment.
Featured Image Credit: Kylie Jenner/InstagramTopics: Beauty, Celebrity, Kylie Jenner