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Peloton Removes Chris Noth Advert With Shock Twist As He Denies Sexual Assault Allegations

Peloton Removes Chris Noth Advert With Shock Twist As He Denies Sexual Assault Allegations

Two women have come forward and accused the Sex and the City star of sexual assault.

Peloton has removed an advert which featured Sex and the City’s Chris Noth, after the actor was accused of sexual assault.

Two women have spoken out about two separate incidents, that are thought to have taken place in 2005 and 2015, in which they claim Noth assaulted them.

Chris Noth has denied the allegations (
Alamy)

Noth has denied all allegations. In a statement, the 67-year-old said: “The accusations against me made by individuals I met years, even decades, ago are categorically false. These stories could’ve been from 30 years ago or 30 days ago — no always means no — that is a line I did not cross.

“The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women.”

Merely hours after The Hollywood Reporter published the accusations, Peloton announced they will no longer be promoting a short commercial which featured Noth.

Peloton filmed a advert, which had gone viral, featuring Noth after the actor returned to screens in Sex and the City spin-off, And Just Like That.

The first episode of the reboot was Noth’s character, Mr Big, have a fatal heart attack shortly after a vigorous work out on his Peloton bike.

The moment reportedly saw searches for people looking to cancel their Peloton subscription, while shares in the fitness equipment company plummeted.

In response, Peloton decided to release a short advert responding to the furore starring Noth, claiming Mr Big was still alive.

It has since been removed from all their social media channels.

And Just Like That killed off Noth's character (
HBO)

In a statement acquired by the Mail Online, a spokesperson for Peloton said: “Every single sexual assault accusation must be taken seriously. We were unaware of these allegations when we featured Chris Noth in our response to HBO’s reboot. 

“As we seek to learn more, we have stopped promoting this video and archived related social posts.”

Featured Image Credit: PA

Topics: TV And Film, Celebrity, News