The trend grew in popularity after the TikTok account @gwmakeup shared a video showing this exact ‘hack’ with the caption: “For a smooth & flawless finish try this!”
The video shows the TikTok wetting the beauty blender sponge under a tap and then putting it into the freezer.
Those who try it say it leaves you with smooth and natural looking skin, and the cooling sensation from the frozen sponge is also quite pleasing.
As TikTok users know, there’s always a somewhat mind boggling beauty trend which claims to improve makeup applications, and commenters were divided on whether the hack would work.
While some users said they tried it and noticed changes in their skin’s appearance, others theorised you already need ‘flawless’ skin in order for it to work.
One woman shared: “For everyone in the comments doubting… dude I just tried it. I have no means of perfect skin. My skin looks awesome with this technique!”
Another TikTok user responded to a comment asking if anyone had tried it themselves, writing: “Yess works amazing but the freezer ended up ripping my sponge.”
However some people weren’t convinced. “Do it without filter to see the real result,” one commenter urged.
Another person added: “Step 1. Already have flawless skin.”
A third TikTok user who claimed to have tried it said their foundation “melted off after 10 minutes.”
Original poster @gwmakeup also responded to some concerns from their followers. One user asked if the foundation will “dry up and be hard” if used with a frozen beauty blender, but @gwmakeup encouraged them to “wait for it to melt a bit.”
They also suggested squeezing out the excess before application.
While this is likely one of the less dangerous and weird hacks TikTok has offered the world, we’re looking at you lube primer, if you have sensitive or easily irritated skin, this may be one to skip.
Make-up artists typically suggest people to warm foundation in your hands before applying to the skin for a more natural finished look.
Celebrity facialist Ada Ooi, who posts on Instagram as @ada.ooi tells Tyla using a frozen beauty blender is not harmful to the skin by principle, but it is not something a skin care expert would recommend doing.
If you are tempted to try it at home, the skin and wellness expert suggests: “You want to make sure it's cleaned properly before you freeze it, and after using and put it back in the freezer. Repeat freezing and defrost of a dirty sponge can cause hygiene issues, pushing bacteria into the skin with your foundation. “
The 001 Skincare founder would suggest cryo-inspired devices that are specifically designed to “maximise the benefits of cooling and smoothing the skin.”
Skin wellbeing expert Mimi Luzon, who is Bella Hadid’s facialist, tells Tyla she recommends using a gua sha tool prior to applying makeup. A gua sha is a flat and smooth tool used to massage the skin in short or long strokes to improve circulation of the soft tissue and increase blood flow.
Ada adds: “Even if you're using a cleaned sponge, unless you are very familiar with the ingredients in your foundation, any oil particles in it will be repelled by the frozen sponge when it thaws and melts and makes a mess.
"Furthermore, as the melted water blends with your foundation, it can easily evaporate, pulling more moisture within your skin to the air, making your skin feel even drier throughout the day - not to mention dry skin creates 'cracks' in your makeup.”